BrokerageAmerica Inc., the newest player in online investing, is offering commission-free stock trades ``I
was looking around and these guys seem to be the best,'' said Mears, a 62-year-old retired aviation
technician from Gulfport, Mississippi, who trades about 10 to 12 times a week. ``I think they're onto something,'' he said. ``It's easier to operate than other platforms, the basic trading
information you need is right there and the layout is good.''
By entering the free stock trading business, New York-based BrokerageAmerica is going where others have
failed. But unlike its predecessors, the company is a market-maker that buys and sells shares for investors
and profits from the spread between bidding and asking prices.
Wall Street analysts are skeptical, however.
http://dailynews.yahoo.com/h/nm/20010725/wr/column_livewire_dc_4.html