Это вообще вышак - убедить кроликов закрыть позиции открытые по совету MER когда
Compx был 5000 сейчас на 2000 (наверное желательно - технологию) переложиться в бонды - желательно дальние на инфляционную ставку все это делать через MER счет с его коммиссами и при этом еще заплатить премию "за совет"

Д Ливермор там наверно весь обвертелся
Так что все остальные могут отдыхать

Всем удач
источник платный поэтому репринт wsj

Advertising
Merrill Lynch Launches Ad Campaign
Urging Investors to Buy Bonds, Diversify
By GREGORY ZUCKERMAN
Staff Reporter of THE WALL STREET JOURNAL

Only a little more than a year ago, Stuart was a cult hero on Wall Street. The star of a cheeky advertising campaign from upstart brokerage firm Ameritrade, Stuart was a tattooed office boy egging his boss to trade stocks online. His boss got with the program, as did many individual investors.

But with the Nasdaq Composite Index down by half since March of last year, online trading has shriveled, and investors are less enamored with both stocks and do-it-yourself investing.

Now the Wall Street establishment is responding. In the first of what may be a series of advertising campaigns by big-name firms, Merrill Lynch has launched a television, print and radio campaign urging investors to buy bonds, diversify their portfolios and use a financial adviser. Stuart would have blanched.

"Fifteen months ago investors only wanted to hear about equities. Now they want to learn how to diversify their portfolio, and they're interested in bonds and alternative investments," says Rosemary Berkery, senior vice president of marketing and investments at Merrill Lynch.

Nostalgia for "Nasdaq 5000" is the theme of one of Merrill Lynch's latest TV ads.
Comedian Steve Martin provides the voice behind the television and radio ads of the national campaign. Merrill Lynch will spend more than $25 million on the campaign, which was developed by J. Walter Thompson, a unit of London-based WPP Group.

One of the television spots features a young, well-heeled man sitting on his living-room couch, rewinding a videocassette. He stops to watch snippets of a financial TV show, with on-air personalities screaming that "the market isn't even close to slowing down" and "they expect the Nasdaq to surge past 6000." (The Nasdaq peaked at 5048.62 on March 10, 2000, and closed at 2080.11 Thursday).

The young man's eyes tear up as he watches the clips. Mr. Martin comes on to say Merrill Lynch's brokers can't do anything about the past, but they "can make the future something to look forward to."

In a radio spot, Mr. Martin says he has always stuck with stocks because bonds are "boring." But after the rough period in the market, he consulted his Merrill Lynch adviser, who recommended diversifying into fixed-income securities.

"I was like, fixed-income securities, great. Just so I don't have to buy any bonds," Mr. Martin says with enthusiasm. "That's when he told me that bonds and fixed-income securities are pretty much the same thing."

The moral of the story: Don't turn your back on bonds. "If you're embarrassed, just call them fixed-income securities. It's way more impressive."

The campaign represents something of a shift for Merrill Lynch. Responding to investor demand for online trading, the firm two years ago promoted a plan enabling investors to invest online, by phone or with a broker, for one set fee. In this campaign, Merrill Lynch's 800 phone number is displayed before its Web address, an obvious toning down of the emphasis on online trading.

Merrill Lynch is targeting wealthier investors with the campaign, using financial-cable television channels and upscale lifestyle magazines such as Architectural Digest, Vanity Fair and the New Yorker. The campaign will last at least four months.

"Mr. Martin's urbane, sophisticated touch dovetails very nicely with this audience," Ms. Berkery says.

It also helps that he holds a Merrill Lynch brokerage account.

With page views on the Bond Market Association's Web site up 50% since December, other brokerage firms are developing "copy-cat" campaigns stressing bonds, diversification and advice, says Ms. Berkery.